Let’s Talk EU Podcast
As an Associate Video Editor for the “Let’s Talk EU” podcast, I played a key role in the production and promotion of episodes focused on European Union topics. In addition to editing, I created marketing materials that contributed to the podcast’s visibility and engagement. CFA podcasts experienced a remarkable 200% increase in listeners between 2022 and 2023, highlighting the impact of our collaborative efforts.
Situation:
The “Let’s Talk EU” podcast aimed to enhance its reach and audience engagement while providing insightful discussions on European Union topics. With the goal of increasing listenership, the team sought to improve production quality and visibility through effective marketing strategies.
Task:
As an Associate Video Editor, my responsibilities included editing podcast episodes to ensure high production quality while also contributing to the development of marketing materials to promote the podcast effectively. I aimed to support the team’s efforts in attracting a larger audience and enhancing overall engagement.
Action:
I collaborated closely with the primary editor to refine the audio and video content, ensuring a polished final product that resonated with listeners.
Resolution:
Our efforts resulted in a staggering 200% increase in listeners for CFA Institute brand podcast between 2022 and 2023. By enhancing production quality and implementing effective marketing strategies, we successfully expanded the podcast’s reach and established it as a valuable resource for learners.
Did you know?
In the US, an estimated 135 million consumers listened to a podcast in the last month (as of 2024). That’s an increase from 120 million monthly podcast listeners in the US in 2023. As of 2024, 47% of the 12+ population in the US are monthly podcast listeners, showing an all-time high share to date.
Source: eMarteker