Enterprise Level Rebrand

I contributed to an enterprise-level rebrand for CFA Institute, overseeing the organization and quality control of all digital assets for the brand.

I developed and sourced static imagery for the new website, ensuring it aligned with the brand’s refreshed identity. Additionally, I made accessibility a priority by ensuring all illustrations and charts met ADA standards, enabling a more inclusive experience for all users.

I managed the brand center and designed and developed the brand center site. I organized and tagged all digital assets to be easily found for various marketing and brand needs.

I designed and quality controlled all of the logos for all 168 societies.

Project Details

  • Duration: 1.5 years
  • Role: Brand Center Manager, Web Designer, Graphic Designer
  • Brief: creation of a new brand website and brand center for an enterprise level organization
  • Date: Winter 2023 – Summer 2024

Tools

  • WordPress
  • Figma
  • Adobe Creative Suite
    • Illustrator
    • Photoshop
    • After Effects

Skills

  • Digital Asset Management
  • Brand Development
  • Accessibility Compliance (ADA)
  • Web Design
  • Project Management
  • Graphic Design
Before
After

Situation:

The CFA Institute’s brand and website were not standing out in a competitive landscape, limiting our ability to make a strong, unique impression. Additionally, the existing website did not fully comply with ADA accessibility standards, which impacted the user experience for people with disabilities.

Task:

As part of the rebrand team, my role was to organize and manage all digital assets, source and develop static imagery, and ensure all visual elements, such as illustrations and charts, were ADA-compliant. Our objective was to create a fresh, cohesive brand identity and a user-friendly, accessible website that would better reflect CFA Institute’s values and reach a broader audience.

Action:

I implemented a comprehensive asset management system to efficiently organize and maintain consistency across brand elements. I curated and developed all static imagery for the new website, aligning each visual with the new brand aesthetic. I collaborated closely with designers and web developers to ensure all illustrations and data visuals adhered to ADA accessibility guidelines, allowing for a more inclusive website design.

Resolution:

The rebrand successfully enhanced CFA Institute’s brand presence, making it more distinct and engaging for users. The updated website structure provided a more seamless user experience and met ADA compliance standards, significantly improving accessibility for users with disabilities. This holistic rebranding effort allowed the CFA Institute to project a stronger, more inclusive brand identity that resonated with a wider audience.